Currently, YouGov boasts a membership of more than 6 million people worldwide, and the company is known as one of the leading research companies. Apart from syndicated reports, we also commission specific studies such as the Global Survey of Wealth & Affluence covering different industry sectors. These results obtained from YouGov’s research are often seen in media publications
Diverse Payment Options
Participants in surveys carried out on the YouGov platform have the freedom to choose from a wide range of payment options such as PayPal and bank transfer. Moreover, members can choose the option of gift cards, such as Amazon, Best Buy, Apple, Target, Walmart, and many others. Merchandise, movie vouchers, restaurant gift cards, retail e-vouchers, charitable donations, and sweepstakes entries also serve as rewards.
Participation Methods
YouGov has a number of ways of participation that may work for different people. Participants may involve themselves in online surveys, product testing, mobile surveys, and daily surveys. Segmented surveys such as those for business and tech professionals as well as teen surveys are also offered. In addition, the refer-a-friend program allows members to accumulate rewards by inviting their friends.
Reward Redemption
The procedure for redeeming awards differs according to the country of residence. In the USA, you’ll need at least 35,000 points or $15 to redeem rewards. On the other hand, in the UK a minimum account balance of £50 is needed. Once the threshold is met, the members can exchange their points for different types of prizes.
Similar Platforms
Other similar survey platforms like YouGov are:
- Panel Champ
- TGM Panel
Ease of Signup
The process of registering on YouGov takes no more than a few minutes. For new users, they just have to enter an email address and set a password on the signup page. Email address verification is a must for gaining access to the platform’s survey opportunities.
Survey Participation
Once participants join YouGov, they will receive 5-7 survey emails per week. With each survey completed, participants can get points that they can collect and exchange for rewards.
Sign-Up Bonus
Signing up as a new member gives you 500 points as a sign-up bonus when you create an account and confirm your email address. Furthermore, members will be awarded 2000 points after the completion of a short welcome survey.
Compensation Structure
YouGov surveys usually pay 300-500 points with longer surveys contributing more points. The points value differs from country to country, with the minimum number of points that can be redeemed in the UK being 35,000.
Points Value
On YouGov, the value of points is determined by the redemption option selected. For example, 30,000 points are a £25 reward, hence 100 points are almost equivalent to 0.08 cents. Points get higher for larger accolades, representing 100,000 points as £100 reward.
Reward Options
Redemption options from YouGov are wide-ranging: PayPal payments, Amazon gift cards, Visa prepaid cards, bank transfers, additional gift card options, and branded merchandise. The availability of reward options may differ by country.
Reward Delivery
Typically, cash rewards are processed within 1-3 working days, while gift card rewards may take approximately 2-3 weeks to receive after the rewards are redeemed. The physical cards are sent through mail to recipients.
Survey Lengths
Surveys are online, it might take from 5 to 15 minutes depending on the length. Surveys are hardly longer than 20 minutes. The YouGov surveys are frequently conducted with email alerts sent to participants on new surveys.
Qualification Assurance
YouGov uses tools to assign participants to surveys they possibly meet qualifications for; thus, there are rare cases of disqualification. When a participant gets disqualified, he or she is usually directed to another survey.
Legitimacy
YouGov is considered to be a reputable survey platform because it has registered more than 20 million members. The organization is a member of BBB and is committed to ethical business conduct.
The topics in the YouGov surveys can be diverse, but they are usually about politics, as YouGov’s surveys and political polling results are shown by the media quite often. Moreover, surveys may focus on consumption patterns, social perceptions, personal agendas on current affairs, etc.
Accessing Survey Results
Participants can see how YouGov utilizes their responses on their surveys. They regularly send out a newsletter that contains links to domestic and international news articles based on their survey results. On the other hand, you can find the same information on the YouGov website where YouGov participants can find out about their opinions compared with those of other YouGov participants.
Mobile App
YouGov has a mobile survey app that has so far been downloaded by more than a million users. The app is compatible with both iOS and Android devices. Through the app, participants can scan surveys on the go, check their points accumulated, and collect their rewards. Furthermore, setting push notifications for the users checks whether they always have the newest survey updates on their mobile phones.
YouGov Lottery
In some countries, YouGov surveys have a lottery system involving points that a participant can use to enter a draw and stand a chance to win big prizes.
Referral Program
In several countries, YouGov has a referral program where friends earn points for every friend referred using a unique link. Once the referred friend signs up and completes six surveys on YourGov, the referrer will get 200 points added to their account. Moreover, the professionals can also participate in the YouGov Affiliate Program and get up to £3 for each lead.
Opinions Feature
YouGov’s ‘Opinions’ feature lets participants post their thoughts on topics that matter to them. Other members will be able to comment or vote in surveys to express whether they agree or disagree. Also, voters have an opportunity to go through others’ views, reply to them, as well as take part in online polling discussions.
Legitimacy
YouGov has a solid track record and has been operational for over 20 years. As a renowned online survey panel, it conducts more than a thousand surveys per year and is often featured on different media outlets. The YouGov survey site is legitimate, not a scam, and provides a secure forum for people to express their views and participate in quality research. Though an individual experience could diverge in certain instances reading the reviews on the YouGov website is very advisable when expectations want to be set.
Eligibility
By my age criteria, YouGov is just available in a number of countries in the world. At least, people have to be 16 years old in the United Kingdom and 17 in the US to be FULL members.