As a consequence of the fact that 5 billion mobile phone users are expected by 2017, market researchers are working on the wave of innovation expressed in the change towards mobile surveys.
The sector of market research was traditionally known for its skepticism of the changes. The industry chooses to belatedly acknowledge the staying power of the mobile technology trend. Although some telephone interviewing platforms continue to suffer the dilemma of cost-effectiveness versus accessibility to a growing segment of mobile users, many survey panels are striving to strike a comparative balance.
Mobile Survey Varieties
Traditional Mobile Surveys
These embrace the simplest SMS version up to more complex audio and video display options. Capturing pictures or videos of survey takers is granted even by some, thus variety of data is enriched.
Mobile Shopper Surveys
In a modern variant of mystery shopping, users go ahead and provide feedback about their shopping experience jointly with leaving the store. Questions can be in connection with customer service, in-store layout, cleanliness, or products bought.
Mobile Diaries
Extended campaigns lasting a couple of days or even weeks where customers regularly receive feedback on the goods and services they often use. For instance, can be given through comments on the visited gas station.
Notification Dynamics
Survey takers receive notifications through three primary channels:
SMS
The survey takers can get a text message with a link to the online survey or the survey itself that they need to complete. Trustworthy market research companies, that observe ethical standards and privacy laws, should take care of the safety of personal information.
App Notification
In this way, some panels deliver push notifications to the users via apps where the new surveys are displayed. Meanwhile, some apps allow survey completion even when you are offline and then upload the results when you’ve got the data connection – Isn’t it wonderful for commuters or those who are conscious of the data costs
Mobile-optimized online surveys sent via email notifications allow survey takers to complete surveys through their mobile browsers. Though not always optimized, select invitations specify compatibility with mobile devices, offering alternative links for cellphone users.
Question Varieties
Mobile surveys leverage a variety of question types like multiple choice, sliders, open-ended, ranking, and more. Due to their complexity and poor display on small screens, grid-style questions are typically omitted.
Advantages of Mobile Surveys
For Market Researchers
Research using mobiles gives the researchers the actual feedback from the customers instantly about their ideas on products or services no matter the time and place.
For Survey Takers
Mobile survey methods suit the busy pace of life because of their short assignments, visually attractive interface, notifications, and easy access to any place. In developing countries, which might be lacking in computer access, the increasing number of mobile phone users is the reason for the mobilization survey to be the most likely way of doing research.
Device Optimization
Among mobile surveys, the best apps are the ones that have optimized design for relevant devices. These are the choices of Android or Apple users. They conveniently respond to various screen sizes, doing away with the glitches that you may come across in online surveys, which normally need extra software or hardware.
Finding mobile surveys that pay cash
On SurveyCentral Site you can find lots of mobile survey providers. Navigate down the page, check the ‘mobile surveys’ box in the ‘What type of research do you want to participate in?’ section, and scroll down for a list of mobile survey providers in your country. To receive cash rewards in mobile surveys, mark the ‘mobile surveys’ checkbox and choose preferred reward types such as Amazon gift cards or payment of cash via PayPal above.
Delve into a landscape of reliable survey panels, join the mobile survey revolution, and gain an opportunity to earn cash – whenever and wherever you want from your mobile phone.